I had a large sample of Benefit’s Stay Don’t Stray that I’ve been using for a while that was working pretty well. It’s got a bit of neutral color to it so it evens out the tone as it goes on which I like, and it held fine I supposed.
I then got a sample of this stuff, and it too worked fine. It’s thinner in texture which I like, and goes on opaque which I didn’t like, but otherwise it worked just as well.
If you can’t tell, I was mostly only half paying attention when I used them both.
So I decided I would to a side-to-side comparison. I put one on one eye and one on the other. I covered them both with a ridiculous, brightly colored and deeply pigmented MAC eyeshadow and went about my day.
It was not even a close race.
Twelve hours later, the Benefit side was faded to half the color, and it was starting to stray out along the edges. The shadow on the Balm side looked like I had just put it on. Still bright, vibrant, and exactly where I left it. This stuff is the real deal. The best part about it is that you honestly only need the tiniest dollop of it. A little does go a long, long way.
The results were so shocking, I promptly trashed the Stay Don’t Stray and ordered myself a full sized Put A Lid On It in the next hour. It is positively a new staple in my makeup arsenal.